author alice

Women />

3-4 of 8 has passed the selection of cosmetic products. It was for the ladies in the time before the Internet. Today, women buy cosmetics on modern Internet and save about 80% of their time. />

consumers worldwide most often buy cosmetics in supermarkets or pharmacies. Now, stores have used the Internet most popular among the five sources for the sale of cosmetics. In addition, the popularity of Internet shopping is becoming more cosmetics, according to European demographers have conducted a global study online.
Among the Europeans who regularly buy, cosmetics and health, 23% confirmed that they use the Web. However, most cosmetic products bought online in Europe are not at all, but in North Korea – 68%, Taiwan – 39% Japan – 38%.
In the lead country in the use of cosmetics, preferably from Spain, Hungary, Mexico, Russia and Thailand to obtain one in five buyers of these products on the Internet.
“It is interesting to note that the line department stores sales channel is not directly dependent on the level of Internet penetration in society. Only 18% of Americans buy cosmetics and products of personal hygiene treatment internet on a regular basis. It is the same as in Russia, where access to the Internet is much lower, “- managing director of ACNielsen Russia” Alexander comments Pesmenniy results of research. In the United Kingdom, you can buy 26% of respondents cosmetics stores online. Meanwhile in Poland use the Internet 33% of respondents to buy cosmetics, the same number as in the Internet much more developed in Germany.

Why save buyer for cosmetics shop on the Internet to prefer this traditional company?
It appears that the main advantage of considerable time saving of 40% to 80%, which is guaranteed not to leave it home, and also by the absence of queues, the access for 24 hours and a simple ordering process.
Two-thirds of online buyers of cosmetics (61%) gave exactly the answer.
The research also showed that for the inhabitants of towns and villages with a population of nearly 1 million, the factors of time and economy of home delivery are more important and more attractive than for respondents from small towns and regions.
the same benefits of Internet shopping were also frequently mentioned by consumers in high income level.

scarce goods

Nearly half of Internet users (47%) found in the line stores, it is possible, cosmetics and perfumes that are not found in regular stores. For example, includes this rare beauty brands, not the residence of the country or a limited edition flavors and fragrances brands are introduced.
This is particularly popular with young Internet users under 28 years, and also the inhabitants of small regions.
A little over one third of respondents (37%), try to save money when buying cosmetics online because prices in online stores are 15-40% more low.
This pricing policy is possible because the seller did not rent space for shopping, which is usually a cost basis of traditional trade and commodity prices paid included. In addition, not price Cosmetics Internet stores, which are limited to the fight against online shoppers. Therefore, newly designed cosmetic and beauty products appear in virtual operations much earlier than in detail, particularly attractive to those who have to turn to the market.

gap

all Internet purchases of cosmetics are not able to be touched and felt before buying. In the case of purchasing books or CDs online, this consideration is very important, but it is a serious problem in the selection of cosmetics and fragrances. It is interesting to note that this restriction deters women three times more often than men. But for many online stores now offer consumers the opportunity to enjoy free or at very low prices.
In addition, we must not forget that the fraudster also live in the virtual space. Therefore, for a consumer to keep his eyes open, useful for example to avoid paying with credit cards for products of dubious internet shops. Instead, consumers should be the “use of mobile Internet service faster and more capable of unauthorized flow of money to lock their credit cards to be informed.
online shopping experts advise caution in electronic transactions, prices are significantly undervalued. This is how cyber-criminals attract buyers.
At the same time, in defense of Internet stores, please note that it is important that vigilance is also needed in department stores usually where it is also possible to find without your wallet.